The son of an Italian aristocrat and career diplomat, 74-year-old Toni Muzi Falconi recalls over fifty years as an international Public Relations professional and scholar. As CEO of the most successful PR consultancy of the Ô80s in Italy, and equally at ease with North American giants such as Steve Jobs and Leonard Cohen, ToniÕs narrative in Biased Memoirs of a Public Relator is unusually candid: from politics to journalism, earnouts and transcontinental business deals, the personal voice of one man never fades against the background of ideologies, history, individualsÕ ambitions, exotic cultures, and the rise and fall of business empires, at home as abroad. Work and personal life are tightly weaved to create a vibrant, passionate and colourful fabric; the entire point of the Biased Memoirs is not to consign to history a point of view through a professionalÕs ÔspinÕ, rather to use the narratorÕs own experience to cut through it, and tell of an incredible career.