{"product_id":"green-bird-and-transmedia-performance","title":"GREEN BIRD AND TRANSMEDIA PERFORMANCE","description":"\u003cp\u003eGREEN BIRD AND TRANSMEDIA PERFORMANCE\u003c\/p\u003e\n\n\u003cp\u003eThis is a post production book that looks at gadgets as well as stories we can tell with gadgets...as well as the most advanced tech gadget ever created:  the human body.  The body moves, shed symbols, and creates neural, empathetic reaction in audience members called 'mirror neurons'.  They were discovered like a new solar system in the seventies.   Within this old script by Gozzi (reinvested like an inert computer program from the printed page to the young body) we find a playground of shifting symbols.  Why not amplify and enhance these 'masks' with projected, interactive, and audio media?  This is the essence of transmedia:  the whole is greater than the sum of its parts.   This project started with a lot of talking and ended in a lot of listening.   So here is to old skool architectural context to storytelling:  the theater.  Transmedia is nothing new.\u003c\/p\u003e","brand":"BooksWholesale","offers":[{"title":"Paperback","offer_id":44364637044897,"sku":"enter1758","price":29.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1dmqgwnw-front-shortedge-384.jpg?v=1716462323","url":"https:\/\/bookswholesale.myshopify.com\/products\/green-bird-and-transmedia-performance","provider":"BooksWholesale","version":"1.0","type":"link"}