¥ What does the industry need to do today (not tomorrow) to stay valuable and relevant?
¥ Is digital collaboration the death of idea ownership?
¥ What the f**k do clients know about great advertising?
¥ How can copying make you more original?
¥ I feel connected, but do I feel more human?
¥ How are the porn industry, illegal black market and bitcoins changing online culture today?
¥ Should we make things people want rather than make people want things?
¥ How do we 'do' innovation?
If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves Ð advertisingÕs next generation.