What happens after a lead calls you and your intake person says ÒThank youÓ?
Sitting down with the phone after an accident, your average prospect calls at least three lawyers within an hour. Your prospects want to gather information, but they cannot possibly remember every conversation. So you need to put an intelligent marketing piece in front of them soon afterÑa Òleave-behind pieceÓ or Òthank-you piece.Ó You want to cause them to remember you.
Perhaps you send prospects a brochure, a business card, a pen, a thank-you card, a gift card, even a text message. Guess what? Every other firm with a mind for marketing is doing the same thing.
ÒI insist that my clients put something into their prospectsÕ hands that the prospect will remember and use.Ó
Ð Harlan Schillinger
This book explains how to differentiate yourself from every other firm, stay in front of your leads longer, and persuade them to hire you. By following this simple strategy, youÕll earn more without spending more on advertising.