The movie trailer is king! TomorrowÕs winner of todayÕs movie-war will be the producer who recognizes this single fact: movies are a marketing business, not a moviemaking one. The problem is not better movies, or bigger ones. ItÕs more effectively marketed movies. ItÕs better movie trailers! That goes doubly so for horror movies.
In ÒHow To Make Horror Movie Trailers,Ó trailer producer Tom Getty opens his studio to reveal the fundamentals of making top-flight horror movie trailers. Never before have the secrets of Hollywood trailer-making been revealed-until now.
Included: - The universal appeal of all blockbuster films - The secret ingredient of successful movies - How to sell story with film - Capture the audienceÕs imagination - Examples from popular horror movie trailers - Persuade audiences with images - Capture the imagination with sound - Create blockbuster movie titles - The making of a horror movie trailer - And more!