A guide for marketing tourism in these changing times.
"John Hope-Johnstone has penned a sensational look into the new strategies that Destination Marketers must embrace if they are to succeed in this rapidly disintermediating world. "How to Market Tourism in the 21st Century" is just what the title implies...a no-nonsense toolkit that kicks off by explaining how marketing has changed (requiring a wholesale shift in how we must respond.)
Bill Geist,Zeitgeist Tourism Consulting.
"Intelligently written. To-the-point. Informative. Thought-provoking. Covering every aspect of how to market in todayÕs (and tomorrowÕs) world of tourism marketing: from mile-high strategic planning issues to down-in-the-trenches keyword picking for optimized search results."
Curtis Wright,
Marketing Communications Consultant