The objective of this study
is to examine establishment multimodal trip generation more closely from a finer-grained scale and identify site-level attributes of the built
environment that help explain multimodal trip generation. From this, we have the additional objective of developing a framework for trip generation
analysis that takes findings from this study into consideration. We placed emphasis on those sites in our previous study with a discord between the
expected travel patterns, based upon the larger urban context and built environment of the site, and the observed. The research approach will make
use of mixed methods. In addition to using archived data from the previous study, site visits provided direct observation of the overall performance
of the site, including travel patterns on and around the site as well as specific site configuration, urban design details and traffic operations.