{"product_id":"in-with-the-old-in-with-the-new","title":"In with the old, In with the new.","description":"\u003cp\u003eA no nonsense approach for communicating with real people in the real world.\u003c\/p\u003e\n\n\u003cp\u003eA reminder of why the communications business is so exciting, challenging,\u003cbr\u003e\nrewarding and fun and on how we are screwing it up.\u003c\/p\u003e\n\n\u003cp\u003eEssential reading for anyone joining the industry and for those who want to save it before itÕs too late.\u003c\/p\u003e","brand":"Sheila Byfield","offers":[{"title":"Paperback","offer_id":44420494491809,"sku":"9780244501952","price":33.81,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1vgkgqze-front-shortedge-384_47ca8897-8aa5-44ff-b126-176f908ef0eb.jpg?v=1748259525","url":"https:\/\/bookswholesale.myshopify.com\/products\/in-with-the-old-in-with-the-new","provider":"BooksWholesale","version":"1.0","type":"link"}