{"product_id":"innovation-the-workbook-4-0","title":"Innovation The Workbook 4.0","description":"\u003cp\u003eA methods-rich teaching textbook that guides students through the design thinking process for new product and service design, with an entrepreneurial twist.  Also includes chapters on business model design, product line and platform strategy, positioning and branding, and concept testing.\u003c\/p\u003e","brand":"Marc H. Meyer","offers":[{"title":"Paperback","offer_id":43998192009377,"sku":"9780692057544","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1vjq6nrq-front-shortedge-384.jpg?v=1748238770","url":"https:\/\/bookswholesale.myshopify.com\/products\/innovation-the-workbook-4-0","provider":"BooksWholesale","version":"1.0","type":"link"}