This book is written to offer would-be Franchisors the virtual experience and benefit of personally speaking with an expert Franchise Consultant about franchising their business.
It provides straight-talk advice concerning every business and personal consideration which needs to be contemplated when deciding whether to franchise a business including:
Whether your business is ready to franchise, Options for expanding your business,
What to expect as a Franchisor,
Introduction to the franchise development process,
Branding and marketing for Franchisors,
Other factors that impact your chances for success,
Choosing a Franchise Developer,
Sample Uniform Franchise Offering Circular (UFOC) and more. Ralph Massetti is President & CEO of The Franchise Builders, a franchise consulting, development, marketing and technology firm. He also holds a Bachelors and Master Degree in Business Administration, and is a candidate for the prestigious Certified Franchise Executive (CFE) designation.