Whether you own a business, help manage one, or work in sales and marketing, youÕll achieve more when you focus on how you sell instead of what you sell.
Michael Saraf, a sales and marketing professional with more than twenty years of experience helping individuals and organizations succeed, walks you through a different approach to win more business from customers. Learn how to:
¥ build a sales and marketing program that speaks to your target audience;
¥ take advantage of open doors left behind by competitors;
¥ boost Òmind shareÓ in order to get more market share;
¥ deliver value repeatedly by focusing on the little things.
YouÕll also come to understand the most important element that keeps underperforming companies from becoming good and good companies from becoming greatÑand thatÕs service.
When you treat service as the umbrella over everything, including the product, youÕll develop stronger relationships with customers and get to the promised land of customer loyalty.