{"product_id":"its-a-brand-new-game","title":"It's a Brand New Game","description":"\u003cp\u003eItÕs a BRAND New Game explores how football has changed from a 3pm Saturday afternoon match for all....into a multimedia extravaganza, complete with celebrity players endorsed by corporate giants, the ever growing digital influence and the importance of building clubs into leading global brands!\u003c\/p\u003e\n\n  \u003cp\u003eAfter two years researching the project and right up until 3 weeks before print, Patterson uncovers some fascinating and revealing soccer insights. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern fan.\u003c\/p\u003e\n\n  \u003cp\u003eItÕs a BRAND New Game achieves a rare distinction: a sports book that transfers over into an interesting and enlightening business book, packed full of helpful ideas and relevant advice for any fan, player, executive or leader.\u003c\/p\u003e","brand":"Michael Patterson","offers":[{"title":"Paperback","offer_id":44420366336161,"sku":"9781291774887","price":36.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1gg49drk-front-shortedge-384.jpg?v=1748396200","url":"https:\/\/bookswholesale.myshopify.com\/products\/its-a-brand-new-game","provider":"BooksWholesale","version":"1.0","type":"link"}