{"product_id":"jay-explains-it","title":"Jay Explains It","description":"\u003cp\u003eIn the 1920s, smart marketers made tons of money following the commonsense advice of Claude HopkinsÕ \"Scientific Advertising.\"\u003c\/p\u003e\n\n\u003cp\u003eToday, not-so-smart marketers ignore his advice and believe its outdated and irrelevant Ð because many of the turn-of-the-century examples he used now seem archaic and anachronistic.\u003c\/p\u003e\n\n\u003cp\u003eIf you follow their ignorance, your marketing will lose money just like theirs.\u003c\/p\u003e\n\n\u003cp\u003eJay Huling dissects each chapter of \"Scientific Advertising\" and matches the important messages with your business and the markets who want to buy from you.\u003c\/p\u003e\n\n\u003cp\u003eThe result? Your marketing will have a two-fisted, double-barreled blast of profit-making excitement.\u003c\/p\u003e\n\n\u003cp\u003eWhen Jay Explains It, your bottom line will finally break loose.\u003c\/p\u003e","brand":"Jay Huling","offers":[{"title":"Paperback","offer_id":44420196434081,"sku":"9781794766983","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1jwwzgnq-front-shortedge-384_2f3119ad-ab7f-41f5-a15e-370e66f779b3.jpg?v=1747594842","url":"https:\/\/bookswholesale.myshopify.com\/products\/jay-explains-it","provider":"BooksWholesale","version":"1.0","type":"link"}