The Journal of Applied Case Research (JACR) is a publication of the Southwest Case Research Association (SWCRA). The Journal accepts cases and critical incidents, as well as research and pedagogical articles about the case method and teaching. This journal is double-blind peer reviewed with an acceptance rate of less than 40%. Teaching Notes for cases are available to members of SWCRA, a non-profit organization dedicated to the development and transmission of knowledge utilizing the case method. Membership in SWCRA is $100 annually. See www.SWCRA.net.