Why does book promotion matter. Quite simply, people lead busy lives. Many distractions are ready to steal your readersÕ attention. If you don't promote your book, you risk your book slipping into obscurity Ð forever.
Clearly, after all the effort you put into writing it, this is the last thing you want to happen!
Unless we tell people, your book is going to be drowned in the noise of all the
¥ other authors shouting about a book similar to yours
¥ books on your subject area listed in the same categories online
¥ sources of free alternative information readers could find on the internet, if they have the time and patience
¥ things that compete for readers attention, TV, radio, podcasts, emails, friends, family, movies, their work Ð the list is endless