An executiveÕs guide to success in the network economy
The networks are coming to life. In Living Networks, Ross Dawson offers a systematic executiveÕs framework for taking advantage of this extraordinary transformation.
Dawson shows how to lead organizations in our intensely networked global economy. He shows how to tap networks to deepen relationships with customers and partners, promote Òdistributed innovation,Ó and accelerate the development of profitable new products and services. Finally, he shows how individuals can plug into living networks to liberate themselves, earn more money, and achieve greater personal satisfaction.