MANAGING YOUR BUSINESS GAME
The Art of Client Entertainment
Managing Your Business Game is a manual designed to help managers and sales people use the game of golf as a strategic business tool. The conference offered, which walks hand-in-hand with this publication, will show you how to make the day at the golf course work for you.
The key to business is relationship management - building, maintaining and improving relationships with key business partners, suppliers and customers. Used properly, the golf course offers the perfect environment to establish rapport, develop trust and learn more about a clientÕs business needs.
¥ Set clear objectives
¥ Choose the right customers to entertain
¥ Assure play is enjoyable and productive
¥ Manage the day to a positive next step
¥ Whether you are playing one-on-one with a client or sponsoring a corporate event, you will learn how to maximize the impact of your golf entertainment effort. _
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