Marketing may have several objectives for your school and, for each objective, several strategies. Together they ensure that your school has the best chance of success, whether you measure this by pupil numbers, income from use of assets or perhaps sponsorship.
The Practical Marketing Workbook for Schools guides you through the identification of realistic objectives for your school. It helps you develop and define the strategies needed to achieve your objectives.
With examples for both primary and secondary schools the Workbook simplifies the process. Without discouragement to the creative talents of your school, the Workbook prompts ideas based on what others have found to work for them.