Throughout the book, Linda and Charles share tried and true marketing strategies and tips on targeting your audience, social media, online ads, SEO, email marketing, and more. ItÕs a great primer for anyone interesting in starting their own business because it can help you reduce the distraction (and expense) from all the ÒgurusÓ pitching Òshiny objectsÓ that target small businesses online these days. The book cuts right to the chase with money and time saving tips by sharing the "Why's" and "How To's" of marketing for Small Office / Home Office Entrepreneurs and Small to Mid-Size Business Owners.