{"product_id":"media-sources-go-solo-the-emerging-practice-of-embedded-publishing","title":"MEDIA SOURCES GO SOLO - The emerging practice of  embedded publishing","description":"\u003cp\u003eDigital media have lowered the barriers for producing and distributing content. The active user, reader, viewer is born and receives proper attention. One other category however, with potentially a much higher impact, is mostly overlooked. These are the embedded publishers: the commercial entities, societal organisations and governmental bodies that do not have publishing as their main goal but nevertheless start controlling their communications with in-house produced, embedded information outlets.\u003c\/p\u003e\n\n\u003cp\u003eThis publication explores the new phenomenon on the basis of a number of case studies in Belgium and the Netherlands, analyses the consequences for the information landscape and offers a range of response scenarios for the traditional media.\u003c\/p\u003e","brand":"Sander Spek","offers":[{"title":"Paperback","offer_id":44348071968929,"sku":"9780557116690","price":28.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/195g8j78-front-shortedge-384_4635cdeb-328b-48c2-aaf8-43612f7755af.jpg?v=1748210328","url":"https:\/\/bookswholesale.myshopify.com\/products\/media-sources-go-solo-the-emerging-practice-of-embedded-publishing","provider":"BooksWholesale","version":"1.0","type":"link"}