{"product_id":"message-mystery","title":"Message Mystery","description":"\u003cp\u003eThis comprehensive book explores the fundamentals of marketing communication, covering key concepts, strategies, and tools. It delves into:\u003cbr\u003e\nThe evolution of modern advertising, its types, and role in business\u003cbr\u003e\nThe marketing communication mix, including advertising, sales promotion, personal selling, and publicity\u003cbr\u003e\nEffective advertising design principles and layout techniques\u003cbr\u003e\nAdvertising media channels, including out-of-home, broadcast, print, and digital platforms\u003cbr\u003e\nPersonal communication management through direct marketing, interactive marketing, word-of-mouth, and sales force management\u003cbr\u003e\nThis book serves as a valuable resource for students, marketers, and business professionals seeking to understand and master marketing communication.\u003c\/p\u003e","brand":"MA Khayyal","offers":[{"title":"Paperback","offer_id":44933632360609,"sku":"9781300779636","price":38.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/yv8yjz2-front-shortedge-384_efab52b5-7a7e-4168-a24e-d01257252eb9.jpg?v=1748392352","url":"https:\/\/bookswholesale.myshopify.com\/products\/message-mystery","provider":"BooksWholesale","version":"1.0","type":"link"}