{"product_id":"my-life-in-advertising-masters-of-marketing-secrets-a-copywriters-journey-to-success","title":"My Life In Advertising - Masters of Marketing Secrets: A Copywriter's Journey to Success","description":"\u003cp\u003eThis book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest.\u003c\/p\u003e \n\n\u003cp\u003eThe chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did.\u003c\/p\u003e\n\n\u003cp\u003eMy only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance.\u003c\/p\u003e\n\n\u003cp\u003eNow I want that experience, so far as possible, to help others avoid the same difficult climb.\u003c\/p\u003e \n\n\u003cp\u003eEvery pioneer should blaze his trail. That is all I have tried to do.\u003c\/p\u003e\n\n\u003cp\u003eI set down these findings solely for the purpose of aiding others to start far up the heights I scaled. Then, with the efforts I here describe, I hope you can now attain some peaks in advertising beyond any of us to date.\u003c\/p\u003e\n\n\u003cp\u003e- Claude C. Hopkins\u003c\/p\u003e","brand":"Dr. Robert C. Worstell","offers":[{"title":"Paperback","offer_id":44233147449505,"sku":"9781312099906","price":37.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1pen2nmk-front-shortedge-384.jpg?v=1748356821","url":"https:\/\/bookswholesale.myshopify.com\/products\/my-life-in-advertising-masters-of-marketing-secrets-a-copywriters-journey-to-success","provider":"BooksWholesale","version":"1.0","type":"link"}