During the course of her residency at Arebyte artist Gretchen Andrew deployed the looping GIF medium to explore what you can and cannot learn, and by way of learning become, by following Òhow toÓ videos on YouTube. HOW TO HOW TO HOW TO write a novel applies this process to a work of fiction. Over seven months Gretchen Andrew watched instructional YouTube videos returned for the query Òhow to write a novel.Ó She then recorded herself endeavoring to apply the advice into a mysterious text, a novel of unknown length, theme, format, and merit. We see only the artist' earnest face, recorded using her laptopÕs webcam. The footage was then converted into endlessly looping GIFS, the medium echoing the advice of persistence and steady work. The process becomes the outcome as the act of creation obscures the result.