Since its beginning, kitsch has been viewed as poor art, failing to achieve the transcendental, acquired by Fine art.
In his own retrospective show at the Astrup Fearnley Museum of Modern Art in Oslo, Odd Nerdrum announced himself as a kitsch painter Ð proposing a new understanding of kitsch.
ÒOn KitschÓ contains essays and speeches by Odd Nerdrum and others, concerning the origin of ÒartÓ and ÒkitschÓ and how these definitions developed. The book will give insight to why the art world is where it is today, and why Nerdrum felt he could no longer be a representative of the word ÒartÓ and its values.