The scope of the conference is broadly centered around the so-called "global macro" fundamental analysis, in which an analyst evaluates and interprets the key long term trends related to financial markets, economic policy, demographics, globalization, politics, geopolitics, business strategies (related to management/marketing/human resources), law/regulations (including accounting), culture/religion, education, social issues, behavioral and psychological issues, and specific regional trends (Asia, Africa, Latin America). The aim of the conference is to engage in an intelligent discussion related to the scope of the conference from an academic and practitioner point of view.