If you are a marketing professional, package designer or student about to begin a brand or package design initiative, itÕs essential to be aware of context. R.BIRD Patternsª reports draw from professional experience and observations, providing insight into package design and communication practices. Armed with digital cameras and note pads, our designers visit retail environments to photograph, Òlive and on-shelf,Ó product packaging in natural habitats. We bring the evidence back for closer study in search of common design trends to find new areas of opportunity. The Tea report has been refreshed with an additional observation and new galleries of product images. In this report: 65 Brands, 21 Observations, 20 Recommendations, 104 Product Photos and 24 Gallery Images.