Through this book we hope to open hands, minds, and hearts in organizations to a new world of opportunities. Today (in the early years of the second decade of the 21st century) the worldÕs population is something over 7 billion people. ThatÕs a lot of people and a lot of potential brain power, buying power, and leadership power. This book can help organizations to connect to and capture this great potential by understanding the necessary value exchanges and engagement opportunities.