Much of Green HouseÕs Post-growth project has been about describing the post-growth world. But to get to that world we have to discover a better way of talking about it, a way of making it common sense. In this inventive and provocative essay Rupert Read addresses this problem, drawing on some of the latest thinking in political communications. Paradoxically he argues that the best way to talk about the post-growth economy may be to talk less about it.