Have you ever wondered why customers tend to prefer non-rounded prices? Or how optimism and unconscious biases influence the decision-making of investors and entrepreneurs? If yes, the book Practical Psychology in Business has been written with you in mind.
In the fast-paced world of business and financial markets, having strategic skills and rational knowledge is only part of the path to success. Understanding how and why people make decisions can give you an unparalleled competitive advantage. This book offers an immersion in the fascinating field of psychology applied to business, detailing 20 fundamental experiments that have transformed the understanding of economics, finance, and business behavior.
This book is a practical guide for business owners, investors, executives, and entrepreneurs looking for more than just theory. Each chapter covers a relevant psychological experiment, with clear objectives, detailed methods, and immediately applicable results.