When you first think of PR, you imagine well suited and booted men and well-dressed fashion conscious women walking and talking in a charming way with a professional shiny image. But in reality PR can be a crutch for your business. Interviews with Max Clifford, Adrienne Lawler, the honourable Mary Jo Jacobi and etc as they discuss the significance of PR, the laws of the freedom of the press, both in Dubai and recently in London and the effects of such laws on the average person. In the 'Post-Princess Diana' era, what does this all mean?