{"product_id":"principles-of-marketing","title":"Principles of Marketing","description":"\u003cp\u003ePrinciples of Marketing is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.\u003c\/p\u003e\n\n\u003cp\u003ePrinciples of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.\u003c\/p\u003e\n\n\u003cp\u003eRead for free online: https:\/\/open.lib.umn.edu\/principlesmarketing\/\u003c\/p\u003e","brand":"[Author removed at request of original publisher]","offers":[{"title":"Paperback","offer_id":44420588798113,"sku":"9781111119008","price":46.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1rv9eqnk-front-shortedge-384_2e4941f0-b069-46ec-8843-98099951224c.jpg?v=1748292406","url":"https:\/\/bookswholesale.myshopify.com\/products\/principles-of-marketing","provider":"BooksWholesale","version":"1.0","type":"link"}