{"product_id":"project-myopia","title":"Project Myopia","description":"\u003cp\u003eProjects fail. Some say 40%% of all IT projects fail, some say 70%%. And it has been that way for years.\u003c\/p\u003e\n\n\u003cp\u003eEach project fails for its own reasons but they all share one thing in common: the Project Model. Could it be the project model itself which creates failure?\u003c\/p\u003e\n\n\u003cp\u003eIn this tour de force Allan Kelly explains why the project model is a poor fit for managing software development. Working from industry recognized definitions of projects he describes how the model deviates from reality then goes on to discuss:\u003c\/p\u003e\n\n\u003cp\u003e- Why focusing on time, scope, and cost damages software, creates goal displacement and reduces quality.\u003cbr\u003e\n- How projects miss the bigger picture.\u003cbr\u003e\n- Why maximizing value demands work across projects.\u003cbr\u003e\n- When debt is good and how projects increase technical debt to the detriment of value delivery.\u003c\/p\u003e\n\n\u003cp\u003eProjects end. Successful software continues. Twenty-first century digital businesses want to continue and grow.\u003c\/p\u003e","brand":"allan kelly","offers":[{"title":"Paperback","offer_id":44420190896289,"sku":"9781912832040","price":30.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1dzqy7pw-front-shortedge-384_9520c128-f4f3-46b9-8502-0573384ce24a.jpg?v=1747591376","url":"https:\/\/bookswholesale.myshopify.com\/products\/project-myopia","provider":"BooksWholesale","version":"1.0","type":"link"}