The Catholic Church is the oldest educational institution in the world. Through its educational ministry, the church has founded and helps support schools all around the world. For many communities, these schools are a bedrock of stability and a hope for their future. Yet many Catholic schools do not promote themselves very well or at all. This leads to a decline in enrollment, financial issues and other problems. In this essay, Dr. Arnaud Prevot uses research and his own experience in working in Catholic schools to help school administrators better promote their schools.