YouÕve got news to announceÉ YouÕve got an event to promoteÉYou want media attentionÉ
HereÕs the book that shows you how.
Public Relations: ItÕs Not Rocket Science teaches the basic formats for materials such as press releases and media alerts and provides professional tips for working with media. The book is specifically designed to be a guide for in-house marketers, entrepreneurs, nonprofit communicators and students -- anyone who doesnÕt have a PR background but needs to know how to do it right the first time.
Media coach Cheryl McPhilimy uses her industry experience, straight-forward teaching style and proven formats to guide you in conducting PR efforts that get results. The book is chock-full with detailed instructions and crystal-clear samples.
YouÕll learn exactly how to lay out each document and understand the strategy, timing and techniques involved. ItÕs like having your own personal PR guru on your shoulder. Flip to a page and see exactly what to do.