RaDical is a radically different sales learning system designed by senior living sales counselors for senior living sales counselors. RaDical marries great philosophical and practical approaches to selling in our industry. It is focused on the five thresholds of a prospectÕs decision, the four connections to get them through each threshold, and the practice that makes you RaDically effective. RaDical is always taught by an RD consultant or ÒpartnerÓ committed to growing and strengthening great sales professionals in an industry devoted to older adults.