Women WANT to give a man respect as well as accept him, but how a man expresses himself determines how fast this occurs. The concept is like a starting point of a see-saw; there MUST always be balance. A man will have to put on his:
(C)almness (A)ttention (A)ttitude (P)layfulness (P)reparation on to make a woman feel comfortable. When a woman is comfortable, she is comforted and able to be herself as well as express herself. Respect will naturally be given (or earned) if a man maintains these strong attributes and is composed. This book emphasize upon the WHY a man should focus on these attributes.