If you've ever wondered why some organizations consistently secure major gifts while others struggle to raise even modest sums, Rich Donor, Poor Donor has the answerÑand the tools to transform your results.
Drawing from years of hands-on fundraising experience and supported by deep research, Dr. Samuel Sako uncovers the psychological, emotional, and strategic differences between affluent donors and everyone else. This eye-opening guide challenges outdated fundraising models and introduces a bold, donor-centric approach designed to unlock transformational generosity.
Dr. Sako also highlights how CPAs and seasoned financial advisors can collaborate to structure giving strategies that maximize tax deductions and significantly boost donation volume. These are the same strategies used by Ivy League institutions and top-tier charities to build massive endowments.
Whether you're a nonprofit leader, development officer, board member, social entrepreneur, or financial advisor, Rich Donor, Poor Donor will equip you to:
-Understand the mindset of high-net-worth philanthropists
-Avoid the common mistakes that push major donors away
-Reframe your messaging to resonate with the wealthy
-Build authentic, lasting relationships that inspire larger and more consistent giving
-Expand your business horizon if you are a CPA or financial advisor
With practical insights and contributions from fundraising strategist Robert Jones, this book is more than a manualÑitÕs a roadmap to breakthrough results.
You donÕt need more donors. You need the right ones. This book shows you how to find themÑand keep them, Major donor, fundraiser, nonforprofit, wealthy donors, philanthropic psychology, fundraising strategies, Samuel Sako| 9781300140276 | 82PAGES