Rolling in the Dough is a comprehensive business plan written to help the mobile wood-fired oven caterer start his or her own business. It is a resource of best practices and insider information as well as a first-hand account of mistakes to avoid. Learn proven processes that work. We show you what you need to concentrate on right now and what can wait so you can best focus your energy. Our manual guides you through what to do and when and how to do it, breaking down a complex business into easy-to-digest steps. It covers business 101, health department license acquisition, oven tips, recipes, pointers on handling pizza dough and more. Inside you'll find the proven, no-nonsense advice on starting a thriving concession business. Plus we'll reveal the creative marketing ideas that will help you realize the potential of the portable pizza business.