In most sectors, it takes 8 or more touch points before a prospect becomes a customer. Most clients wonÕt buy the first (or second) time they encounter your business. Instead they need to get to know, like, and trust you first.
ThatÕs where a well-designed sales funnel (that combines automation with the human touch) makes a difference.
A sales funnel describes the steps people take on their journey to becoming your customer.