Marketing is a challenge to those new to the Leadership roles in any new company in that they are suddenly faced with the need to answer some very critical and long ranging questions; the field of marketing can be very simple or very complex depending on the market, the product, or the service and it all revolves around the needs of the customer and the ability of the new company to understand and address those needs. This book explores the basics of marketing in a simple conversational business language from a CEO's perspective and what options and opportunities exist to drive success in their newly formed companies.