This book is the culmination of almost a quarter century of experience in sales Ð and not just mine. It took almost a year to put this together, and over that time I started talking to other salespeople and clients about the project, and heard even more stories, got even more advice and tips Ð some of which I even agreed with. YouÕll find those in here, too; I even give credit where credit is due. Sometimes.
I think itÕs worthwhile for anyone who is into sales already or even considering it. The idea was to start more conversations, spark some new thoughts, trigger a few experiments, and ultimately make you better at your job.
I donÕt expect everyone to love sales as much as I do. But I do expect everyone to get something out of what they find here.