{"product_id":"selling-value","title":"Selling Value","description":"\u003cp\u003eSelling Value is the ideal guide for support marketing managers and support executives who want to maximize support sales, and for sales reps who are selling support.\u003c\/p\u003e\n\n\u003cp\u003eSelling Value shows you how to: create support offerings that make sense to customers Ð so itÕs easy to demonstrate the value of support; price support fairly and profitably so you can avoid discounts and giveaways; overcome customersÕ objections when buying support; develop a confident, effective support renewals methodology; reduce the amount of free support you deliver; and organize support policies so they create customersÕ buy-in rather than invite pushback\u003c\/p\u003e","brand":"Francoise Tourniaire","offers":[{"title":"Paperback","offer_id":44420470210721,"sku":"9780557365784","price":40.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1nqde8r9-front-shortedge-384_67f4513e-c613-403d-9167-e3788748bac3.jpg?v=1748208736","url":"https:\/\/bookswholesale.myshopify.com\/products\/selling-value","provider":"BooksWholesale","version":"1.0","type":"link"}