Service Design is a new holistic, multi-disciplinary, integrative field. It helps to either innovate or improve services to make them more useful, us- able, desirable for clients, as well as more efficient and effective for organisations.
The service sector makes up the biggest part of the economy, up to 70% of GDP. However, services are not as productive for organisations and as satisfying for clients as they could be. Services have a design problem.
Services are not tangible, cannot be stored or owned, consumption happens at the same time as production and they are complex experiences that happen over time. Therefore, designing services requires special considerations.