We love social media for many reasons, but chief among them has to be the ability to engage directly with our friends and family. Social media is a powerful tool for keeping in contact with others. In retail sales of products and services social media can be used as a platform for nearly effortlessly talking directly to both your customers and your potential customers. In this regard social media is unmatched as a ÔfreeÕ tool for marketing. Social media, when used properly helps your customer along the Path To A Sale. Welcome to Social Media Secrets for Sales!