The total population of India has reached up to the level of 1.22 billion and among this more than 446 million are under 18. Also the annual growth rate of population has reached up to the level of 1.58%.1 McNeal (1999) briefed that concept of patriarchal family looks more like filiarchy, as children are getting more attention due to reduction in family size which make them an influential part in the family buying process.