Sports Service is laid out in a seven-stage linear format. The book begins with bidding on events, weaves through the execution elements of the event, and ends with post-event follow-up tactics. In each stage there are three best practice takeaways for three different industry segments:
(1) Host destinations (sports commissions, CVBs, LOCs, venue managers),
(2) Event rights holders (NGBs and event owners),
(3) Hospitality leaders (host hotels, restaurants, attractions).