This book will assist designers and others to understand how to truly develop a memorable experience through design. Focusing on the hospitality industry, this book will take you through the amount of research that is involved in making a memorable design. Ranging from design elements to color psychology, this book has it all. Additionally, the design process is also showcased, including the many important steps involved in making a design outcome. Ranging from process work, to design development to realistic pictures. This book will start with a question and with thorough research will end with a design solution that answers the question.