This workbook will enable Property Asset Managers and Architects to formulate a property strategy.
For Property Asset Managers, their business context is considered together with user and stakeholder needs. This helps clarify the objectives and end goals required of a building.
For Architects, it compliments the Stage 0 - Strategic Definition of the RIBA Plan of Work (2013). The Strategic Brief and the Business Case are developed, providing a context for the Preparation and Brief and subsequent stages. It enables the commercial understanding of their clientsÕ needs, by way of asking the right questions.
Considered in this workbook are:
¥ Business model
¥ Business strategy
¥ Translating these to property, the Strategic Brief
¥ Creating a property business plan, the Business Case
¥ Property values for all stakeholders
¥ Strategic Intent
¥ Feedback and Feedforward
¥ Links to online resources