Thoughts on the use of designÉ
ÉDesign management implications as an Indian outsourcing consultancy shifts from commodity contracting to high value design services.
ÉDesirability competitive positioning model: A model for identifying where design can have the greatest influence on profit within a highly competitive consumer product environment.
ÉManaging design graduates.
ÉThe application of design as an enabler to the disruptive delivery of innovation through both the offshore and outsourcing of new product creation to India.
ÉDecision making in product design: bridging the gap between inception and reality.