{"product_id":"stride-thinking-about-design","title":"StRIDE Thinking About Design","description":"\u003cp\u003eThoughts on the use of designÉ\u003cbr\u003e\nÉDesign management implications as an Indian outsourcing consultancy shifts from commodity contracting to high value design services.\u003cbr\u003e\nÉDesirability competitive positioning model: A model for identifying where design can have the greatest influence on profit within a highly competitive consumer product environment.\u003cbr\u003e\nÉManaging design graduates.\u003cbr\u003e\nÉThe application of design as an enabler to the disruptive delivery of innovation through both the offshore and outsourcing of new product creation to India.\u003cbr\u003e\nÉDecision making in product design: bridging the gap between inception and reality.\u003c\/p\u003e","brand":"Les Wynn","offers":[{"title":"Paperback","offer_id":44420579262625,"sku":"9781111118828","price":46.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1kmr2ny6-front-shortedge-384_32a32167-8814-4127-ad7b-285ec61d9ca4.jpg?v=1748291822","url":"https:\/\/bookswholesale.myshopify.com\/products\/stride-thinking-about-design","provider":"BooksWholesale","version":"1.0","type":"link"}